Three experts in the travel industry have discussed the transformative potential of OpenAI’s ChatGPT, during a LinkedIn Audio event titled “Let’s Hear It! How ChatGPT will transform the travel industry”. Paul English, co-founder of Kayak, explained that AI will allow users to express themselves in their own way, without being limited by a computer’s rules. Global director of travel, transportation, and hospitality for Microsoft, Shane O’Flaherty, suggested that the transformative power of ChatGPT and other AI implies a more extensive ecosystem covering speech, visuals, language and decisions – all of which work together to help consumers. Rajesh Naidu, SVP and chief architect at Expedia Group, expressed concerns about democratisation and disintermediation in search and how to make things easier for travellers. He also praised OpenAI’s accelerator program for startups, explaining that opportunities for partnerships between startups and established companies are continually assessed.