Travel tech provider Mystifly has launched the Smart Selling Platform (SSP), an enterprise platform designed to optimize the sourcing, selling, and servicing of various air content for travel sellers. SSP seeks to improve the current airline distribution infrastructure. Costco Travel is the first to use SSP. The cloud-based solution utilizes artificial intelligence and natural language processing to improve data accuracy. It encourages post-booking automation, reducing call time for agents and operational costs. The system’s Manager module further streamlines travel management processes.