Mystifly unveils Smart Selling Platform with Costco Travel launch

Travel tech provider Mystifly has officially rolled out the Smart Selling Platform (SSP), an enterprise platform as a service (PaaS).

It is designed to simplify and revenue-optimise the sourcing, selling, and servicing of heterogeneous air content for any travel seller.

Mystifly’s SSP helps to close many gaps in current airline distribution infrastructure.

Costco Travel is the first customer to deploy SSP.

“SSP is the industry’s first cloud-based solution purpose-built for selling and servicing air at scale with a particular focus on enabling sellers to optimise their business,” said Rajeev Kumar, founder, CEO, and MD of Mystifly.

SSP not only aggregates disparate air content (e.g. NDC, direct connect, GDS), but also applies artificial intelligence (AI) and natural language processing (NLP) to enhance source data for improved accuracy.

It enables post-booking automation, leading to reduced agent call time and lower operations cost.

SSP’s…