(18 Feb 2022)
The Saudi Tourism Authority (STA) has signed a Memorandum of Understanding
with Emirates airline aimed at boosting inbound
tourism.
Under the MOU, the Saudi Tourism Authority will explore
opportunities to jointly collaborate with Emirates on key initiatives to enhance
the Kingdom’s global tourism competitiveness, including
promotional activity and travel trade support across key global
source markets to convert interest into bookings, sharing insights
around market and customer trends, amongst other initiatives.
The airline will
also explore opportunities to align its schedules from key source
…