With the global pandemic causing a seismic shift in the business travel industry, FCM has made it a priority to address customers’ pain points and their travel programmes by investing in new technology, rapid implementation, enhanced account management and sustainable and secure travel. As a result, FCM has transform its brand identity and adopted a fresh approach to developing a new tech platform.
FCM’s bold new look is designed to showcase the brands’ distinctively flexible and unconventional approach to providing agile travel management services to its customers globally and locally. The end-to-end rebrand has been launched in 97 countries across all websites, customer communications and social media platforms.
A core…