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What do travelers find valuable when booking destinations, accommodations, and activities? According to a report from Google, high-value travelers consider customer service (60%), an easy-to-use website (55%), online reviews (50%), and loyalty programs (46%) as important factors when choosing a travel brand.
Brands that do not optimize these factors risk missing opportunities to fully engage their customers. Even brands that excel in these areas should keep in mind that travelers’ perceptions of value can vary widely depending on regional preferences, economic conditions, and cultural influences.
“Understanding these nuances is essential for…