LAS VEGAS — AI was top of mind among attendees and presenters at Expedia Group’s annual partner conference, Explore, held here in May.
And as CEO Ariane Gorin said from the stage, “It’s everywhere. And yes, at times, it feels like the only thing anyone is talking about. But that’s for good reason.”
Expedia Group (No. 2 on Travel Weekly’s Power List) has been using various forms of AI for years. It has applications in its fraud prevention and impacts the sort order of search results, among other uses. During Explore, Expedia launched Romie, an AI-powered travel assistant that employs the buzzy generative AI.
But how does Expedia stack up to its competition, especially Booking Holdings (No. 1 on the Power List), when it comes to the use…