Microsoft and Amadeus announce partnership to develop ‘hyper-personalised’ services for travellers
Amadeus, the Madrid-headquartered travel software giant originally set up by a consortium of European airlines in the 1980s and operator of one of Europe’s’s largest private clouds, is moving a large chunk of its infrastructure to the Microsoft Azure public cloud and partnering with Microsoft to develop new products and services.
In a blog post, Microsoft outlines three key areas the companies will be focusing on.
The first is the creation of new “hyper-personalised” services for travellers through industry-wide collaboration; second, the two firms aim to develop products together and co-ordinate marketing strategies and delivery; and…