JetBlue Airways sees itself adding a business line that is different from flying planes — namely, travel technology.
During a little-noticed talk late last week, JetBlue’s chief digital and technology officer Eash Sundaram outlined a plan for JetBlue to refashion itself as a tech company and lifestyle brand, too.
“Selling an air ticket is, by far, what airlines focus on, but if we turn ourselves into a travel tech company, we’ll have a lot more products we can offer,” said Eash Sundaram, chief digital and technology officer, when speaking at Software Intelligence Forum 2021.
The executive’s comments need context. In 2020, JetBlue derived only 7.5 percent of its $2.95 billion in operating revenues from non-airline revenue….