Global travel retail platform Travelport has unveiled a new visual identity created as part of the company’s first-ever end-to-end rebrand.
Travelport’s new visual identity features a primary colour palette of ‘Travelport Sand’ and ‘Travelport Black’, a secondary palette of ‘Travelport Olive’ and ‘Travelport White’, and an accent colour of ‘Travelport Coral’.
Headlines and graphic treatments use the bold and confident font, Druk, while the modern sans GT Walsheim font is used for body text.
Travelport worked with London-based creative agency Studio Parallel on the rebrand, which was overseen by CEO Greg Webb and chief marketing officer Jen Catto.
“Travelport has transformed”, Webb said.
“We are now fully…