Almost three quarters (72%) of travellers would choose a travel company based on its strong reputation for secure commerce amid rising cases of payments fraud.
Half of respondents to a new poll by Amadeus travel payments specialist Outpayce say they have been a victim, including 38% in the UK.
On a global basis, 64% of the 4,500 travellers polled also perceive payment fraud to be increasing.
The travel industry remains a target for organised fraud rings due to the significant transaction values and cross-border nature of the industry, according to the company.
But efforts by the trade to prevent fraud received mixed reactions from travellers polled from France, Brazil, the UK, the US and Singapore.
Two of every three respondents claim that a travel company has declined a legitimate purchase, even when they have sufficient funds.
Most respondents say this created a negative perception of the company.
Such experiences suggest the industry is struggling to…
