Travala Introduces Bitcoin Treasury Reserve Plan

Travala, a travel platform supporting cryptocurrency payments, has announced the introduction of a Bitcoin (BTC) treasury reserve plan.

According to a report by Cointelegraph on the 11th (local time), Juan Otero, CEO of Travala, stated in an official announcement, “Due to the increased demand for flights and hotel bookings, we have achieved an annual total revenue of $100 million. To strengthen our financial foundation and accelerate future growth, we will introduce a Bitcoin treasury reserve plan.”

Travala is a blockchain-based travel booking platform established in 2017. Its native token, AVA, was initially operated on the NEO blockchain but transitioned to the BNB Chain in 2019.