Skift Take
— Dawit Habtemariam
Most tourism board CEOs come from the hotel or tourism industry. But tourism Ireland’s new chief executive, Alice Mansergh, came from Google’s marketing side.
Mansergh took over in September, and was previously managing director for Google Customer Solutions for the UK and Ireland. She replaced Niall Gibbons, who had been CEO of tourism Ireland for 14 years.
During her 19 years at Google, Mansergh witnessed the evolution of tech company’s marketing practices. A lot of her time was spent at Google’s Dublin office, the company’s headquarters for Europe, the Middle East and Africa.
Now, Mansergh is trying to help Ireland grow its overseas visitor revenue by 5.6% per year. She spoke with…
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