Google acquires Spirit’s data for $10 million deal

THE NEWS: Google acquired Spirit Airlines’ pricing and booking data during the carrier’s bankruptcy for a fraction of its value.

DETAILS:
– The purchase provides Google with Spirit’s complete pricing and booking datasets.
– Spirit Airlines is currently in bankruptcy proceedings.

WHY IT MATTERS: The low‑cost data deal gives Google a rich source for travel‑focused AI models, which could alter pricing and distribution strategies across the industry.

Reference:Source