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Oslo, Norway (March 13, 2024) – Hurtigruten was named the leading sustainable brand in the travel and tourism industry in the latest edition of the Sustainable Brand Index for 2024. Based on a survey among 13,000 Norwegian consumers, Hurtigruten was the only brand in its category to make the top 100. The survey featured 282 brands across 25 industries. SB Insight has been carrying out the survey since 2013.
“We are so pleased to see that Norwegians perceive Hurtigruten as the most sustainable company in the travel industry. We view this as a validation of the tangible results we have consistently delivered in safeguarding nature and culture along the iconic coastline we sail throughout the year and the value we co-create with the local communities along the Norwegian coastline,” said Hedda Felin, CEO of Hurtigruten.
Felin emphasized Hurtigruten’s commitment to actual sustainability outcomes: “For Hurtigruten, it is essential that our perception as sustainable aligns with our…
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