Hurtigruten Named Norway’s Top Sustainable Travel Brand

Hurtigruten has been recognized as the most sustainable brand in Norway’s travel and tourism sector in the latest edition of the Sustainable Brand Index for 2024, according to a press release. Hurtigruten was the only travel and tourism brand among the top 100 in a survey that evaluated 282 brands across 25 industries. This annual survey, conducted by SB Insight since 2013, involved 13,000 Norwegian consumers.

Hedda Felin, CEO of Hurtigruten, stated: “We are so pleased to see that Norwegians perceive Hurtigruten as the most sustainable company in the travel industry. We view this as a validation of the tangible results we have consistently delivered in safeguarding nature and culture along the iconic coastline we sail throughout the year and the value we co-create with the local communities along the Norwegian coastline.” 

Felin added: “For Hurtigruten, it is essential that our perception as sustainable aligns with our real-world performance. This drives our…