On Tuesday, Barbados signed a contract with MasterCard International Inc, making it the first country in the Caribbean to be part of their Tourism Insights Tool Platform.
Signing the contract was Permanent Secretary in the Ministry of Tourism and International Transport, Francine Blackman, as well as representatives from the entity who will have responsibility for overseeing the project, Barbados Tourism Marketing Inc. (BTMI) Chief Executive Officer, Dr Jens Thraenhart and BTMI’s Director of Marketing, Robert Chase.
According to MasterCard Vice President, Principal Data and Services, Latin America and Caribbean, John Munoz, Tourism Insights uses machine learning algorithms and human expertise to capture timely and useful data by…
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