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Global tourism – It’s (not Only) About Technology
Global tourism faces unprecedented challenges: climate crisis, skills shortage, digitalization. Yet, at ITB Berlin Convention 2024, the industry showcased confidence and pioneering spirit.
Over 24,000 guests and more than 400 speakers discussed ideas and impulses for travelling in the 21st century. The industry wants to become fit for the future with intensive collaboration, new guiding principles and the use of artificial intelligence.
The tourism industry has a leading role to play in the fight against the climate crisis. At the three-day ITB Berlin Convention as part of the world’s largest tourism trade show ITB Berlin, it became clear that the industry has a wide range of options and ideas for reducing emissions and resource consumption, protecting biodiversity and achieving climate protection…