It will also contribute to a series of training workshops alongside the initiative’s other partners: AE Expeditions (part of Aurora Expeditions), Iberostar, Intrepid and TTC Tour Brands (Trafalgar, Costsaver, Insight Vacations, Luxury Gold and Contiki).
“Encouraging responsible travel is vital for Greece due to its reliance on tourism as a significant economic driver,” said Skarveli, adding that “promoting sustainable practices not only preserves Greece’s natural and cultural treasures but also fosters long-term sustainable tourism development”.
“Travel agents play a pivotal role in shaping tourists’ behaviours, making their advocacy for responsible travel, and consequently, for Greek destinations welcoming sustainable initiatives, essential,” she said.
To find out more about the TTG Sustainable Travel Heroes programme and learn about selling more responsible tourism, visit ttgmedia.com/sustainabletravelheroes.