In March, Google rolled out a ground breaking update to its algorithm, sparking both excitement and trepidation among travel marketers and content creators.
What does Google think is ‘helpful’ content?
Google’s core update realises a big shift from its ’helpful content system’ introduced in 2022. It is now getting more thorough, using new ways to figure out how valuable content is, and rewarding it accordingly with a higher ranking.
In basic terms, this means Google will review every page on its own. If your website has what it regards as ‘unhelpful’ pages (thin content, or pages clearly built for search engines), it could now affect the overall search performance of your website. Removing low-quality pages, such as those with little valuable information or copied content, will help to ensure ‘helpful’ pages rank better.