MORE THAN 150 buyer companies and 1,000 delegates are expected to convene in Montego Bay for the 42nd staging of the Caribbean Hotel and tourism Association (CHTA) Caribbean Travel Marketplace from May 20 to 23.
Speaking at a press briefing on Thursday at the Jamaica Tourist Board (JTB) in New Kingston, CHTA President Nicola Madden-Greig said a special effort is being made to bring more new buyer delegates to participate in the event.
“We have expanded to target buyers from Latin America, Eastern Europe and Asia,” said Madden-Greig.
“We will also have for the first time a complete stand-alone MICE (meetings, incentives, conferences and exhibitions) itinerary, with 20 meeting planners attending the first-ever CHTA Caribbean MICE exchange,” she added.
The CHTA president pointed out that the MICE market has “tremendous potential” for the region, with more than US$900 billion generated worldwide in 2023.
It is expected to double that revenue by…