Jet2holidays is responding to late sales competition (Credit: iStock)
The operator said it was “celebrating the start of its biggest ever summer with independent travel agents by slashing prices across all summer 2024 holidays booked with an agency partner”.
The move comes just a fortnight after Jet2, in a trading update, said pricing “has been more competitive, particularly for April and May departures”, although it also stressed load factors were just above summer 2023 with “modest” price increases.
The operator said the offers applied to 60 destinations, with a range of hotel grades from two to five star, plus its villa programme.
A Jet2 spokesperson told TTG it had given independent agents a slight advantage in its discounting: “When it comes to direct sales, we are offering £50 off per person on May and June holidays,” they confirmed, albeit while adding: “Customers with a MyJet2 account will get £60 off per person.”
They continued: “On top of this, all summer 2024 holidays have had prices cut too. People want to get away, and we’re giving them that extra incentive.”