The Kentucky Distillers’ Association’s legendary Kentucky Bourbon Trail® (KBT™) has received a Traverse Award for Excellence in Kentucky Tourism from the Kentucky Travel Industry Association. The award was presented during the 2023 Kentucky Travel Industry Annual Conference at the Sloan Convention Center in Bowling Green.
The Kentucky Bourbon Trail® received a Gold Traverse for its “Book Now, Bourbon Later” digital marketing campaign.
“We are thrilled to receive this Traverse Award,” said Mandy Ryan, Director of Kentucky Bourbon Trail Experiences. “ The Kentucky Bourbon Trail and our member distilleries strive to improve the visitor experience in our state everyday– it’s wonderful to be recognized for our efforts.”
The “Book Now, Bourbon Later” campaign was created in 2022 in response to the surge in tourism coming out of the pandemic when most distilleries…