Neil Stein, foreground, executive director of the Lake County Visitors Bureau — rebranded as “Tour Lake County” — addresses the audience during the nonprofit’s recent “State of Travel and tourism” meeting at Standing Rock Farms in Madison. (Chad Felton — The News-Herald)
It’s the beginning of a new era for the Lake County Visitors Bureau.
The organization, which had gone by “Remarkable Lake County, OH” for nearly six years, recently announced a fresh long-term branding and marketing campaign.
As the official destination marketing organization for the county, the bureau has rebranded as “Tour Lake County” and released a new logo, brand identity, and website.
Officials noted that over the past several years, Lake County has seen “a significant increase in the number of tourists coming to the area as well as growth in the number of new travel and tourism-focused projects.”
In addition, the Tour Lake County brand will…