A new strategy has been launched to “supercharge” a county’s tourism industry.
Organisers say they hope to raise the profile of Northamptonshire, which is “undersold nationally and internationally”.
The strategy will involve local councils and the private sector.
The county currently receives 18 million visits a year and it will take a year to set up the body that will spearhead the drive to attract more.
Launching the strategy, Daniel Lister, cabinet member for economic development at Conservative-controlled West Northamptonshire Council, said: “This is about putting Northamptonshire back on the map for tourism.
“I think we’re undersold nationally and internationally. There’s nowhere else that has so many great stately homes, the best Saxon church, the best Norman church; we’ve got battlefields…
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