By this time next year, Visit Pittsburgh CEO Jared Bachar believes people won’t be using the word recovery when talking about Pittsburgh’s tourism industry.
“2023 was our first full year with a kind of normalized travel activity after the pandemic,” Bachar said. “But 2024, we definitely want to stop using the word recovery.”
At Visit Pittsburgh’s annual meeting Wednesday, Bachar said Pittsburgh tourism industry has recovered about 94% of its economic impact levels compared to 2019, before the pandemic upended the industry.
He said he expects tourism will fully recover and expand beyond pre-pandemic levels by the end of this year.
Bachar said that visitors and spending tied to sporting events and leisure have already fully recovered and are each above pre-pandemic levels. Business tourism, which includes for trade shows, is still lagging behind.
Visit Pittsburgh, the region’s top tourism group, announced the tourism’s economic impact for the region exceeded $6.4…
tourism-nearly-recovered-from-pre-pandemic-levels-industry-group-says/” target=”_blank”>Read further.