- Author, Rob Trigg
- Role, Political Reporter, Shropshire
Telford and Wrekin Council has unveiled plans to increase the number of tourists by 20% over the next five years.
A report shows that more than 3,000,000 people visited the area in 2022, adding £220m to the local economy.
But overall visitor numbers remain below pre-pandemic levels.
Ironbridge Gorge and Telford town centre were the two most visited locations.
Other objectives outlined in the destination management plan include making Telford a top 10 UK business destination and increasing the number of staycations.
Fewer than 80% of tourists stay overnight, something the council wants to change.
“We want people to stay a bit longer, spend a little more money and come back to visit us again,” said councillor Eileen Callear, portfolio holder for…