The Colorado Springs-area tourism industry understandably loves to tout internationally known attractions such as Pikes Peak and the Garden of the Gods Park, increasing numbers of airlines and flights at the city’s airport that bring visitors to town and new projects such as the Air Force Academy visitor’s center scheduled to open next year.
But industry experts say don’t sleep on the economic impact that sports and athletic events can have on tourism, too, especially in a city that’s the headquarters of the U.S. Olympic & Paralympic Committee, home to roughly two dozen amateur sports groups and an Olympic Training Center and bills itself as “Olympic City U.S.A.”
“A lot of people who may not visit this city generally would come to run the Pikes Peak Marathon or do the (Broadmoor Pikes Peak International) Hill Climb or the (Pikes Peak) Ascent,” said Tommy Aicher, dean of the College of Business and Administration at the University of Colorado Colorado Springs…
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