tourism Australia’s annual Destination Australia conference held yesterday in Sydney was its biggest-ever – and yet more proof that Aussie tourism is almost in full swing.
But with travel Down Under almost back to 2019 levels, talk at the event, which was attended by a record 800 tourism industry stakeholders and media (in person) and a further 200 online, didn’t revolve around self-congratulation but around future-proofing the industry – in other words, sustainability, and what that looks like moving forward.
Speaking at the event, tourism Australia Managing Director Phillipa Harrison said Australian tourism is in a strong position, but not without its challenges.
“With the theme being the ‘next chapter of sustainable growth’, today’s been an opportunity to come together as an industry as we approach the point, hopefully this year, where international arrivals and spend get back to 2019 levels,” she said.
“This…
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