OKLAHOMA CITY (KSWO) – The Oklahoma tourism and Recreation Department hosted tourism Day at the Capitol on April 18.
The day had organizations from the tourism industry sharing information about travel and tourism and its economic impact on communities in Oklahoma.
Shelley Zumwalt, the state Secretary of tourism, Wildlife and Heritage, says even though tourism makes up the third largest industry in the state, Oklahoma still hasn’t reached its full potential as a top-tier travel destination.
She also says the state faces a unique challenge when it comes to unlocking that potential.
“The challenge we have is there’s not a negative connotation with Oklahoma, but there’s no connotation with Oklahoma,” Zumwalt said. “And we have so many assets and so many things that we could be promoting. So really getting that marketing budget behind the ability to not just get people to vacation here.”
Zumwalt also says the economic impact of a growing tourist industry wouldn’t just…
tourism-day-capitol-highlights-oklahomas-tourism-potential/?outputType=amp” target=”_blank”>Read further.
