tourism Ireland in London wins award for screen tourism promotions
tourism Ireland has won a major award, in London, for its screen tourism promotions.
The organisation fought off tough competition to scoop a Campaign Brand Leadership and Partnership Award in the ‘TV & Cinema’ category.
The submission highlighted tourism Ireland’s campaigns to leverage the power of screen tourism and popular video games – from Game of Thrones to Assassin’s Creed Valhalla and Derry Girls.
The various campaigns have delivered impact on consideration of a visit to Ireland, by highlighting beautiful locations here through screen collaborations. The judging panel in particular commended tourism Ireland’s sponsorship of the third and final series of Channel 4’s Derry Girls, saying: “Excellent use of talent and culturally relevant content. Consistently strong results delivered across the variety of executions.”
Commenting on the award, Julie Wakley, tourism Ireland’s…
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