Despite the challenges of the COVID era, SOTC Travel Limited has the successfully executed an international MICE Group in January 2021. This involved a large movement of 750 delegates to Dubai.
The SOTC MICE Team had spent the lockdown period meaningfully – to reimagine its MICE business. Customer insights and data obtained via sustained corporate engagement and the SOTC MICE Survey revealed that 25% of its corporates were open to international travel. To leverage this potential and build corporate confidence in travel, SOTC MICE focused on products-services innovation that included its meticulous Assured Safe Travel Program in partnership with Apollo Clinics.
For the 750-member MICE movement, great care was taken in both planning and…