The prospect of TikTok’s 170 million users in the United States being barred from the site could have far-reaching ramifications for travel companies that seek to build brand recognition among travelers through the site’s wildly popular short videos.
The travel industry has embraced the site. Among the companies with big TikTok followings are Ryanair with 2.2 million, Expedia and Trip.com with 1.5 million and Booking.com with 1.2 million. When Berlin-based GetYourGuide posted a job listing for a TikTok creator, it drew so much interest the digital travel experience marketplace pulled it from LinkedIn.
The legislation faces an uncertain future in the Senate, where some members have spoken out against it. And even if the bill becomes law, legal challenges are likely.
What would a TikTok ban…