The Yukon tourism industry is tracking some interesting trends coming out of the winter season.
The tourism Industry Association (TIA) of the Yukon is framing the situation as a continuation of the recovery from the COVID-19 pandemic.
While some tourism-related numbers have rebounded to levels around the pre-COVID records, Yukon tourism operators are also encountering challenges, including rising costs, debt burdens and lagging demand from the Asia-Pacific region.
Ben Ryan sits on the executive of TIA Yukon’s board and also works for Air North.
He said one of the most notable trends is strong airport arrivals, numbers he said are higher than before the pandemic.
The Yukon government published a tourism visitation report for the fourth quarter of 2023.
During this period, there were 41,526 air arrivals to Whitehorse’s airport — 39 per cent above the five-year average, and air arrivals were up 20 per cent compared to the same period in 2022.
International border…
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