Tui becomes latest signing to Safer Tourism Pledge

The Safer Tourism Foundation was founded following the deaths from carbon monoxide poisoning of Bobby and Christi Shepherd, who died in Corfu in 2006. Their mother, Sharon Wood, worked with Thomas Cook to set up the charity in 2016.

The Pledge aims to put collaboration ahead of competition. Safer Tourism reviews the safety management systems of companies wishing to sign up to the Pledge, and Pledge companies agree to six commitments.

These include a promise to share Safer Tourism’s mission to save lives and reduce preventable injury to holidaymakers and to demand high safety standards from suppliers. Operators must also provide clients with practical advice and resolve any safety issues quickly.

Data and best practice must also be shared and participants must agree to “commit to leveraging their influence” in destinations to improve standards.

Marc Jordan, Tui’s director of security, health & safety, crisis and business continuity management, said: “The Safer Tourism Pledge partnership further cements our drive for improvement in the safety culture across the industry. Everyone at Tui continues to lead the way in the safety and security for all travellers so they can enjoy their well-deserved holidays.”