Brazil Forecasts Record 9 Million International Tourists in 2025

Brazil is setting an ambitious target to welcome a record 9 million foreign visitors by 2025. This goal, spearheaded by the Ministry of Tourism and Embratur (Brazilian Agency for International Tourism Promotion), represents a significant effort to boost the nation’s tourism sector and surpass pre-pandemic levels. The initiative aims to strengthen Brazil’s position as a major international travel destination.

### Ambitious Tourism Targets

The projection for 2025 aims to significantly exceed Brazil’s pre-pandemic record of 6 million foreign visitors achieved in 2019. For the current year, 2024, Brazil anticipates receiving 6 million foreign tourists, representing a 20% growth compared to the 5 million visitors recorded in 2023. This expected recovery aligns with the positive trend observed in the first half of 2023, when Brazil welcomed 3.6 million foreign tourists, a 10% increase over the same period in 2022.

In terms of economic impact, foreign exchange earnings reached R$34.5 billion in 2023, marking an 8.5% increase compared to 2022. This figure already surpassed the R$30.1 billion generated in 2019. The long-term financial objective is to reach R$50 billion in foreign exchange earnings by 2027.

### Strategic Initiatives for Growth

To achieve these ambitious targets, Brazil is implementing a multi-faceted strategy. Embratur is actively focused on promoting Brazil in international markets, aiming to enhance the country’s appeal as a top travel destination. A crucial component of this strategy involves increasing air connectivity to Brazil, which facilitates easier access for international travelers. Furthermore, efforts are underway to simplify visa processes for visitors from key source markets, removing potential barriers to entry. The Ministry of Tourism is also working to encourage more international tourists to choose Brazil, emphasizing the country’s diverse attractions and experiences. These combined initiatives are designed to attract a greater volume of visitors and ensure a sustained recovery and growth for the tourism industry.

Key Points

* Projected foreign visitors by 2025: 9 million
* Target for foreign exchange earnings by 2027: R$50 billion
* Foreign exchange earnings in 2023: R$34.5 billion
* Increase in 2023 foreign exchange earnings compared to 2022: 8.5%
* Target for foreign visitors in 2024: 6 million
* Expected growth in visitors for 2024 compared to 2023: 20%
* Foreign tourists received in the first half of 2023: 3.6 million
* Increase in first half of 2023 visitors compared to same period in 2022: 10%
* Pre-pandemic record of foreign visitors in 2019: 6 million
* Foreign exchange earnings in 2019: R$30.1 billion

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