Air Canada’s route map had a lot fewer lines in 1975 when what became Air Canada Vacations launched as VentureX, an air-only distributor of AC seats. Industry members who were alive then likely had a lot fewer lines too.
In the late 1970s, the tour division started to take shape, adding ski fares, motor holidays, rail journeys and air and hotel packages. In the 1980s the brand was changed to Air Canada Touram, and the company rapidly expanded to 40 destinations across North America. It also did significant air-cruise business, partnering with up to 30 different cruise lines.
It wasn’t until 1990 that Air Canada Vacations became the public-facing brand of Air Canada’s travel product….
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