Air India Express set the stage for an enchanting experience at the Wings India 2024 event, arranging a mesmerizing live performance by the renowned percussionist and Padma Shri Awardee, Sivamani. The tarmac with the airline’s newest Boeing 737-8 aircraft on display, VT-BXH aka ‘Kalamkari’, transformed into a stage as the renowned artist Sivamani delivered a captivating performance. The theme of the performance encapsulated Air India Express’s brand identity and intention to differentiate itself by making meaningful connections across people, cultures and communities.
The performance masterfully showcased the cultural and musical diversity of India with 45 percussion instruments flown in from different parts of the country, representing the 45 destinations Air India Express connects to in India, the Middle East and Southeast Asia, weaving together a sonic tapestry that transcended cultural boundaries.
Speaking at the occasion, Siddhartha Butalia, Chief Marketing Officer of Air India Express, said, “Since the launch of the Air India Express brand identity and positioning in October 2023, we have taken great pride in celebrating the artistic talent and diversity of India and the international regions we fly to, making meaningful connections between people, cultures and communities with a sense of unique Indian warmth; a contemporary premium sensibility and a more conscious emphasis on sustainability. We are delighted to have been recognised as ‘Sustainability Champion’ at Wings India 2024.”