In the run up to its 19th anniversary on 29th April, Air India Express announced a campaign for first time voters, true to its legacy of connecting people, places, and cultures. The airline unveiled its #VoteAsYouAre initiative and campaign to empower and mobilise the youth of India to exercise their voting rights in the forthcoming 18th Lok Sabha elections.
The airline is offering 19% off across its domestic and international network for first-time voters, between the ages of 18 and 22, flying to cast their votes. Bookings can be made on the airline’s mobile app and website for travel to the airport nearest to the respective constituency of the voter, between 18th April and 1st June 2024.
Air India Express has been dedicated to weaving a tapestry of connections that transcend geographical boundaries, embodying the spirit of new India.
#VoteAsYouAre is designed to recognise the importance of voting, especially among those eligible to vote for the first time in this election, the world’s biggest democratic exercise ever, with nearly 1 billion people eligible to vote, more than the populations of the United States, the European Union and Russia combined.
This initiative encourages the youth of India to exercise their franchise, make their voice heard and participate in shaping the future of the nation.
Dr Ankur Garg, Chief Commercial Officer, Air India Express, said, “Air India Express has always served as a catalyst for change – uniting people, places, and cultures across borders. As we gear up for our 19th anniversary, #VoteAsYouAre symbolises our commitment to empowering and galvanising the youth in shaping the future of our nation while fostering a culture of active citizenship and democratic participation.
“With this initiative, we want to make it easier for first-time voters to exercise their right to vote while also expressing our gratitude for their engagement in shaping the future of our country,” Garg added.
Air India Express flies to 31 destinations across states in India, including Amritsar (Punjab), Ayodhya (Uttar Pradesh) Bagdogra (West Bengal), Bengaluru (Karnataka), Bhubaneswar (Odisha), Chennai (Tamil Nadu), Delhi, Goa (Goa), Guwahati (Assam), Gwalior (Madhya Pradesh), Hyderabad (Telangana), Imphal (Manipur), Indore (Madhya Pradesh), Jaipur (Rajasthan), Kannur (Kerala), Kochi (Kerala), Kozhikode (Kerala), Kolkata (West Bengal), Lucknow (Uttar Pradesh), Madurai (Tamil Nadu), Mangalore (Karnataka), Mumbai (Maharashtra), Pune (Maharashtra), Ranchi (Jharkhand), Srinagar (Jammu and Kashmir), Surat (Gujarat), Tiruchirappalli (Tamil Nadu), Thiruvananthapuram (Kerala), Varanasi (Uttar Pradesh), Vijayawada (Andhra Pradesh), Visakhapatnam (Andhra Pradesh).
First time voters can avail this offer across the fare family of Air India Express that include four fare products – Xpress Lite (cabin baggage only fares), Xpress Value (15 kg check-in bag fares), Xpress Flex (unlimited changes with no change fees) and Xpress Biz (Business Class seating with complimentary Gourmair meals and priority services).
