Air India launches ‘Via’ marketing campaign to promote enhanced connections

With its long-term vision of building India as a global transit hub, Air India has optimised its international network to offer faster connections to travellers from the UK and the rest of Europe to Australia and South-East Asia via India and vice versa, reducing connection times to around 2.5 hours. The airline has launched a campaign called ‘Via’ to highlight these improved connection times and promote India as a world-class hub.

The optimised flight schedule makes…