The highly anticipated AirAsia HAUSBOOM Festival 2025, powered by Hotlink, is set to make a spectacular return, transforming Malaysia into a vibrant hub for music, fashion, and culinary exploration. Scheduled for March 14-16, 2025, at the Malaysia International Exhibition & Convention Centre (MIECC) @ The MINES, Seri Kembangan, this event is poised to be a major draw for both domestic and international visitors, cementing its reputation as Malaysia’s biggest music, fashion, and food festival.
Under the captivating theme "Paint The Town Red," the festival promises an unparalleled three-day experience, uniting an impressive lineup of 32 local and international artists. As a travel industry professional, I see immense potential for this event to drive inbound tourism, offering a compelling reason for travelers to visit Malaysia. AirAsia, as the Official Airline Partner, plays a crucial role in enhancing accessibility, connecting attendees from across the region and beyond directly to this cultural extravaganza.
Beyond the electrifying musical performances, the AirAsia HAUSBOOM Festival offers a holistic lifestyle experience. Attendees can immerse themselves in the latest trends from over 100 local fashion brands, showcasing Malaysia’s burgeoning design talent. The culinary landscape will be equally diverse, with more than 100 food and beverage vendors presenting a delectable array of local and international cuisines. This blend of entertainment, style, and gastronomy makes it an ideal destination for diverse groups, from music enthusiasts and fashionistas to foodies and families seeking an engaging weekend.
The festival’s comprehensive offering is a testament to its commitment to elevating Malaysia’s creative industries while also positioning the country as a premier event destination in Southeast Asia. For tour operators and travel agencies, this presents a prime opportunity to craft attractive packages, encouraging longer stays and exploration of Malaysia’s wider attractions. With tickets going on sale from June 15, 2024, early planning is advisable for those looking to secure their spot at this landmark event that promises to be a highlight on the 2025 event calendar.
Key Points
- Event Name: AirAsia HAUSBOOM Festival 2025 Powered by Hotlink
- Dates: March 14, 15, 16, 2025 (3-day festival)
- Venue: Malaysia International Exhibition & Convention Centre (MIECC) @ The MINES, Seri Kembangan
- Theme: "Paint The Town Red"
- Artists: 32 (local and international)
- Official Airline Partner: AirAsia
- Powered By: Hotlink
- Organizer: HAUSBOOM (celebrating its 10th anniversary)
- Festival Scope: Malaysia’s biggest music, fashion, and food festival
- Fashion Vendors: Over 100 local fashion brands
- Food & Beverage Vendors: Over 100 F&B vendors
- Ticket On-Sale Date: June 15, 2024, 10 AM (via hauboom.com)
- Ticket Tiers & Prices: Early Bird Phase 1 (RM 199), Early Bird Phase 2 (RM 229), Early Bird Phase 3 (RM 259), General Admission (GA) (RM 299), VIP (RM 399)
- Objective: Elevate local music and creative scene, promote Malaysia as a vibrant travel destination, boost tourism.
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