KUCHING: AirAsia has teamed up with local sparkling juice brand Hausboom to launch a first-of-its-kind beverage series inspired by AirAsia’s flight destinations.
AirAsia Malaysia head of commercial Liyana Mahizzan said the collaboration with Hausboom reflects the airline’s mission to champion local innovation and to engage with the growing lifestyle consumer segment, particularly among the 21 to 35 age group — which makes up over 42 per cent of its customer base.
“As a…
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