AirAsia HK promotes Jakarta routes with Indomie giveaway

AirAsia Hong Kong is giving away one year’s supply of free Indomie instant noodles to promote its new routes to Jakarta, Indonesia.

In a conversation with MARKETING-INTERACTIVE, Terence So, head of marketing, Hong Kong and Macau, AirAsia, said that Indomie is a brand that significantly represents Indonesia and resonates well with the Hong Kong audience, reflecting strong ties to Indonesian culture. Meanwhile, Jakarta is not the top-of-mind travel destination among Hongkongers….