AirAsia MOVE released a new report that shows insights on how different generations of Thai travelers are planning their Songkran getaways.
The report revealed clear distinctions between Gen Z and Baby Boomers in terms of booking behavior, preferred destinations, and travel style.
Based on booking data gleaned during key points in the year, Gen Z travellers are embracing mobile-first, last-minute, and experience-driven travel.
On the other hand, Baby…
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