AirAsia Rudy Khaw big ideas

Not always one to bank on data in the world of numbers is Rudy Khaw, CEO of AirAsia brand co. In fact, he still banks on gut feel and intuition for his big fresh new ideas.

“I think people who know me very well know that I’m all about gut feel, which could make me a little bit traditional. It doesn’t mean I hate data. But for me, I guess, I am slightly more creatively minded and I find that data can sometimes be a barrier because it actually makes a creative person second guess their own…