In what’s commonly referred to as “the Taylor Swift effect,” it’s become apparent in recent years that large events can directly impact consumers’ travel decisions.
Now AirAsia is hoping to capitalize on that trend by offering event ticket booking in its app, now branded as AirAsia MOVE.
In partnership with Dublin-based ticketing platform Coras, the app now gives users access to more than 10,000 global events and activities, which can be booked along with the necessary flights, hotels and ground transportation.
The platform, known as Movetix, is led by Hassan Choudhury, who will also remain in the role of CEO of RedRecords, a joint venture between AirAsia and Universal Music.
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