“It’s Not Us vs. Them” | AirAsia MOVE’s approach to competition, ‘Google keyword wars’ and being branded an OTA
AirAsia has never been afraid to shake things up. From launching as a scrappy low-cost carrier (LCC) to becoming a dominant force in Asian aviation, its latest transformation of its online platform into AirAsia MOVE is yet another bold step forward. At the heart of this shift is a simple but powerful idea: if you control the customer experience, you…
