This allows members to convert points between the two programs.
SM Group’s loyalty program, SMAC, has announced a strategic partnership with AirAsia rewards to offer new benefits for members.
The collaboration allows members to convert points between the two programs, combining shopping and travel rewards in one system.
Under SMAC’s “My SMAC, My MOVE” campaign, members can now convert 500 AirAsia points into 125 SMAC points through the AirAsia MOVE app. These SMAC points can be used…