The SM group’s retail loyalty program, SMAC, signed a strategic tie-up with AirAsia rewards to offer enhanced shopping and travel experiences.
The collaboration expands the value for both SMAC and AirAsia rewards members, while strengthening SM’s presence across retail and travel sectors.
As part of the “My SMAC, My MOVE” lifestyle campaign, SMAC members can convert 500 AirAsia points into 125 SMAC Points via the AirAsia MOVE app, integrating the benefits of travel rewards…
