Agents and travel management companies (TMCs) in the UK and US have welcomed American Airlines’ retreat from its unilateral adoption of new distribution capability (NDC) technology.
The airline performed a U-turn last week with chief executive Robert Isom confirming: “Our approach has driven customers away from American.”
The carrier withdrew many of its fares from global distribution systems last year, making full content available only via online-enabled NDC channels despite many…
